By Jim Rohn

1 July 2008

The process of human change begins within us. We all have tremendous potential. We all desire good results from our efforts. Most of us are willing to work hard and to pay the price that success and happiness demand.

Each of us has the ability to put our unique human potential into action and to acquire a desired result. But the one thing that determines the level of our potential, that produces the intensity of our activity, and that predicts the quality of the result we receive is our attitude.

Attitude determines how much of the future we are allowed to see. It decides the size of our dreams and influences our determination when we are faced with new challenges. No other person on earth has dominion over our attitude. People can affect our attitude by teaching us poor thinking habits or unintentionally misinforming us or providing us with negative sources of influence, but no one can control our attitude unless we voluntarily surrender that control.

No one else “makes us angry.” We make ourselves angry when we surrender control of our attitude. What someone else may have done is irrelevant. We choose, not they. They merely put our attitude to a test. If we select a volatile attitude by becoming hostile, angry, jealous or suspicious, then we have failed the test. If we condemn ourselves by believing that we are unworthy, then again, we have failed the test.

If we care at all about ourselves, then we must accept full responsibility for our own feelings. We must learn to guard against those feelings that have the capacity to lead our attitude down the wrong path and to strengthen those feelings that can lead us confidently into a better future.

If we want to receive the rewards the future holds in trust for us, then we must exercise the most important choice given to us as members of the human race by maintaining total dominion over our attitude. Our attitude is an asset, a treasure of great value, which must be protected accordingly. Beware of the vandals and thieves among us who would injure our positive attitude or seek to steal it away.

Having the right attitude is one of the basics that success requires. The combination of a sound personal philosophy and a positive attitude about ourselves and the world around us gives us an inner strength and a firm resolve that influences all the other areas of our existence.
 Short movie on attitude    http://www.thepowerofattitude.com
 

By Mike Dillard

1 July 2008

“Dear Mike,
 
How is anyone supposed to build a permanent (lasting) downline in a new world over-flooded with thousands of opportunities and just as many scams all fighting one another for the interest, attention, efforts, time and money of the same people…?
 
Combined with the fact that people are not willing to commit to building their business in time, and will quickly leave you to join someone else’s business in 30 days or less as soon as somebody promises them more money, or better products.
 
I have been doing this for 26 years, and you have to admit that today, building a large downline where people stay and stay focused on one business and taking daily actions to build it… Is more difficult today than it was before email, internet or computers.”
———————————————–
Well this is a question that I’ve spent dozens, if not hundreds of hours pondering over the last few years.
 
Here are the several conclusions I’ve come to, and how to successfully deal with this issue…
 
Beginning entrepreneurs who do not have years of experience to draw from, are very open and susceptible the opinions of other people they perceive as leaders.
 
By nature, they are also “opportunistic”, and their decisions are always based on emotion, and then justified by logic.
 
You cannot fight this, and it’s not economically justifiable to spend hours of your time trying to give your reps a mature outlook on business ownership and development. You can tell them, but it will be up to them to listen and learn which you have no control over. 
 
So given this information, a downline built on recruiting business builders, who recruit business builders, will never be stable.
 
Product customers are where stability and longevity is found.
 
With this in mind, the most successful downlines have been built though systems that distributors used to acquire new customers.
 
Think New Vision’s “Dead Doctors Don’t Lie” campaign, Herbalife’s “Lose Weight Now” campaign, and the Sea Silver radio campaign.
 
They are three of the most successful systems in history, and every one of them sold the company’s product.
 
Because product sales were so easy, the system attracted new business builders who wanted to use it, perpetuating the customer acquisition process exponentially.
 
So again, you want to find a system that effectively sells a product, and then sell that customer acquisition system to potential business builders.
 
The business builders will eventually flake and move onto something bigger and better, but they will leave a long-lasting customer base in their place.
 
Thinking Bigger…
 
With that said, it’s still thinking small because every marketing campaign will eventually run it’s course. Of the 3 successful one’s I mentioned above, none are around today.
 
So what do you do now? Start over again with a new company and marketing tool every 5 to 7 years?
 
Yuck.
 
No, there is a better way.
 
A REAL, life-long business that is completely immune to attrition and market trends can be built, but it can’t be centered around an opportunity or a product.
 
It must be built around you, your name, and your relationships.
 
That’s your true asset because it cannot be taken away.
 
Networking is a people business driven by marketing.
 
People are the commodity being traded, and you must position yourself in a manner that allows you to capitalize on that process through many different channels.
 
Instead of simply building a downline which can disappear at any moment, why don’t you build an empire that reaches out and touches many people as possible throughout the entire industry, including your “competition”?
 
The biggest epiphany I ever had was that simply wanting to just “build a downline” was really dumb idea from a business stand point.
 
I know hundreds of full-time networkers making multiple six-figure incomes who constantly pulling their hair out trying to keep status-quo - filling gaps in the comp plan to keep their check, buying extra volume to qualify for the monthly bonus, etc… They are always a few distributors away from losing half their income.
 
You have two choices… You can put both your hands into one company basket and just build a “downline”, or…
 
You can realize that “people” are your business and put your hand in as many baskets as you want - ensuring you and your “real business” are safe and profitable no matter what happens.
 
This is called the “You Inc” strategy I teach in the pages of Traffic Formula that allowed me to go from waiting tables, to 7-figures in less than 18 months.
 
Now please go back and read today’s lesson at least 3 more times. There a gems of wisdom contained in this email that summarize how you can achieve massive success in this industry, that I’ve never revealed before.
 
Should you find wisdom in this approach instead of just building a downline, complete, step-by-step instructions are available for you.
 
Beginners should start with the Magnetic Sponsoring Course.
 
More advanced students should immediately dive into Traffic Formula.
 
Both courses come with free US Shipping right now, and a full 1-Year money back guarantee. If you don’t get the results you want, you don’t pay a dime. It’s that simple.

By Lorraine Pirihi

30 June 2008

One of my clients runs his own successful accounting practice from home. With pre-school children and trying to grow his business, he and his wife used to get very frustrated with the fact that they could never remove themselves from the workplace.
They felt their business totally overwhelmed them and caused many challenges which affected their personal relationship. We were able to identify exactly where their time was being spent and found that there were simple solutions to free up their time and run their business much more effectively and profitably.

1. ESTABLISH A ROUTINE
You should structure your day so that it is both purposeful and productive. Decide on a starting and finishing time for your day; allow for breaks so that you work smarter, not harder. Doing this will also allow you to better differentiate between work and home, and will encourage you to be more professional.

2. FOCUS ON YOUR STRENGTHS, OUTSOURCE YOUR WEAKNESSES
You should be spending the maximum amount of time working on the parts of your business that you are best at. If your billable time is worth $200 an hour, then make sure you spend most of your time on the activities that will produce that for you.
If you don’t want to employ an administrative assistant, invest in a virtual assistant who works off-site (see www.vadirectory.net). Avoid filling up your day with non-productive activities. Invest your time and money into the right areas of your business; don’t just keep yourself busy.

3. ORGANISE YOUR ENVIRONMENT
Have the right tools and systems to work with - an appropriate chair, desk, computer, filing system. This will make you look, feel and act more professionally. In addition, if a client comes round to your house, your professionalism will inspire confidence in you.

4. DECLUTTER THE CLUTTER
A messy working environment which forces you to be continuously spending valuable time searching for things, whether files and emails on the computer or documents in filing cabinets and cupboards, cumulatively wastes hours a day. Clutter is distracting and causes stress, and it is the primary enemy of productivity.

5. LEARN TO SAY ‘NO’
Inform your family and friends of your working hours and that because you’re working from home doesn’t mean you’re ‘available’. If you were in a corporate office, you would not allow your friends to drop by. Enforce these same rules at your office at home.

6. NETWORK TO EXPAND YOUR BUSINESS AND YOUR MIND
Join local networking groups to meet other like-minded business people. Share knowledge and discover new ways of doing things. Check out your local council and chamber of commerce. Enquire about active small business networks. Join your own trade association and share ideas. An organised business referral group like BNI can also be of enormous benefit to the home based business owner.
And without leaving home you can become part of The Productivity Coaching Club to stimulate your brain and keep you uptodate in how to run your business more effectively and improve your lifestyle.

7. TAKE TIME OUT FOR YOU
It can be easy to lose yourself in your work. Take time to ’smell the roses’ and to make human contact. Organise to have coffee or lunch with a friend or colleague once a week. Go for a walk every day. Have a weekly or fortnightly massage. Visit the gym more often.

 THE FINAL WORD

These ideas are simple… and guess what? It’s generally the simple ideas when acted upon consistently that will make a dramatic impact overall in your business and your life.
The rewards of having a home based business far outweigh any of the challenges you experience.
If you’re serious about growing your business from home make sure you check out my 12 week e-course on  “How to Successfully Grow Your Business From Home”.
You’ll feel happier and more fulfilled. You’ll also discover extra time in the day that you never had before… and let’s face it, wouldn’t you rather spend more time with your family or have more time off to do what you want?
 
By Lorraine Pirihi
© Copyright 2008 The Office Organiser

More information on a home based business at  http://www.resultmakemoney.com

By Mike Dillard

28 June 2008

“Mike, after presenting my business opportunity, how do I make a successful closure? The prospect seems excited, but won’t make a decision?”
 
—————————————-
That’s a great question, and below you’ll find my answer. Whether or not you agree with it is up to you, but I’ll just say this…
 
Last month my primary company held an event in Vegas.
 
5 of the top producers were given awards on stage.
 
4 of them were personally sponsored by me. That’s a BIG nod to THEIR talents, and a small nod to my approach when it comes to sponsoring, which is what I’ll be sharing with you below…
 
Now in my experience, there are two approaches to “closing” in sales…
 
I’ll call them “guided” and “voluntary”.
 
Going for a guided close takes place during direct, person-to-person conversation.
 
That might be on the phone, or at the end of a meeting.
 
You’re there in conversation with your prospect and it’s decision time. They’ve gone through a presentation, and now it’s your turn to go for the sale and “close” the deal…
 
Many leaders in this industry have mastered this game. They have a response for every objection. They have a list of their prospects desires, their wish list, and their emotional triggers which they acquired from the previous “interview” conversation.
 
They will personally “guide” them down a path that leads to a purchase. 
 
If the networker is skilled at the guided close, that prospect is going to “buy” today whether they want to or not.
 
These guys have become extremely talented sales people, and are usually the top recruiters in their company.
 
As I began to acquire my phone skills years ago, learning the “direct” approach was just an assumed requirement of the process.
 
I didn’t know there was an alternative.

If I wanted to sponsor a new rep, I was going to have to learn how to answer objections and close.
 
As I began to learn “real marketing”, a better option became available which went for the voluntary close - where a prospect “sells themselves” and makes the decision to purchase on their own.
 
Now both methods use salesmanship and influence. The primary difference between the two is that the prospect is not put on the spot or asked to make a decision by the sponsor directly on a phone call or after a meeting.
 
There are several reasons I personally believe the voluntary approach is much more powerful than a guided approach, and it comes down to one primary piece of psychology:
 
“A person convinced against their will is of the same opinion still.”
 
Many times during a guided sale, the person is buying for the wrong reason. It usually comes down to giving into the sales pressure which always leads to buyer’s remorse shortly after.
 
The salesperson gets the prospects emotions flowing and they have no time to think logically which is the recipe that always leads to a sale which is why it’s the primary tool of choice for direct response marketers.

This “heart only” approach is extremely effective, but counter-productive for our industry because we’re not making a one-time sale… We’re looking for the years of commitment it will take to build a successful business. 

Unfortunately, once those emotions dissipate and logic sets in, the person may regret the decision they made, and in this industry, they usually end up quitting within days or weeks.
 
The ideal situation is where the prospects head catches up with their heart in order to make a “whole” decision which leads to a “voluntary purchase”.
 
You don’t want to convince your prospects to buy, you want them to convince themselves to buy, and then voluntarily make the purchase when the time is right for them.
 
Once they make their choice, it will be much more concrete and in order to stay congruent with that choice, they will work much harder and stay dedicated longer because “it was their idea”.
 
Now a voluntary approach doesn’t mean that you’re going to just act all “nice and sweet” and not go for the sale.
 
You’re still going sell the hell out of them.
 
But you’re going to do it indirectly through tools and marketing instead of direct personal pressure.
 
I want to hit my prospects with a new marketing piece every few days whether it’s through email, a letter, a website, a postcard… Whatever.
 
I’m still going to push those same emotional buttons, and I’m still going to ask for the sale, but I’m not going to do it directly through personal conversation.
 
I’m going to apply indirect pressure though my marketing which will allow them to come to a decision on their own and then force them to voluntarily “push the buy button”.
 
It’s this marketing drip-drip-drip process over time that allows their head to catch up with their heart and make the fully committed decision that’s so important in this industry.
 
Here’s my personal sponsoring process and it’s probably going to be much different than what you’ve been taught. In order for it to work correctly, you will need to be truly believe you are a leader and you cannot come from a place of “neediness”.
 
You must be completely willing to let a sale go. 
 
1: Lead is generated and a quick introductory phone call is made just to let them know that I’m a real person. I’ll ask them a few questions, BUT, it’s not to build up “ammo” like their finding out their “reason why” so I can bring it back up later when it’s “decision time”.
 
I ask questions because I want to find out if this is someone I want to personally work with. Honestly, I’m trying to find a reason NOT to work with them or sell them product because the wrong customers/partners will cost you MUCH more than you’ll ever make in the long run.
 
This qualification process is evident to the prospect through the verbal and non-verbal leadership ques that are expressed during the conversation.  Things like energy level, voice level, tonalities, etc…
 
Now you’re probably wondering what all of those are, but honestly, if you truly see yourself as a leader, you’ll unconsciously start conveying these traits automatically.
 
2: If I like the person, I’ll give them the address to the business overview via email and then instruct them verbally and in the email to contact me when they’re done.
 
Because they came though a capture page when they became a lead, they are already in my marketing pipeline.
 
At this point, the ball is completely in their court.
 
I NEVER chase people. I’m too busy. And so are you whether that’s true or not. Your business lives in a state of abundance. There is no neediness.
 
My marketing system will stay in contact with them for me. I don’t have time to make follow up calls and I lose power if I do, but I will give them continual opportunities to contact me through my marketing campaign.
 
Scheduling follow-up calls and all that crap on your prospect’s terms… Whatever.
They call me and I’ll contact them back when I feel like doing so.
 
If you’re positioning yourself correctly, they will be excited and feel privileged that you contacted them.
 
(This is something pretty foreign to most networkers who deal with prospects who never return their phone calls and voicemails).
 
3: Once they do contact me, they’re going to have some questions which I will answer in a very friendly manner. I like this person and I wouldn’t mind working with them… 
 
BUT, for the rest of the call, I’m silent.
 
I don’t ask them to get started and I don’t try to keep the conversation going.
 
Dead spots in a conversation ARE AWKWARD. You want to make them feel off-balance and then force them to fill the dead air. 
 
My attitude is that you called me to ask me some questions which I will answer, and that’s it. Anything else that we discuss is up to you.
 
Because you’re unwilling to keep the conversation going or try to talk them into getting started, you are in the position of power.
 
In any relationship, the person who cares the least holds the power.
 
So I’m just going to answer their questions and then sit there. They’re testing me and my leadership frame whether they realize it or not.
 
And you know what happens 9 times out of 10 because I didn’t take the bait and start chasing them?
 
They fill that awkward silence with statements like, “So what’s next? How do I get started?”
 
Now in order for this method to work, you must TRULY see yourself as a leader and live in a mindset of abundance. If you don’t and you’re just pretending to act this way on a phone call, they will see straight through it.
 
You cannot pretend in anyway. You must truly live and believe that mindset.
 
This was only possible for me after I let go of the emotional roller coaster I was on when it came to building this business and just let whatever happen, happen.
 
If you want to learn how to become more “Magnetic” like this in your prospecting efforts, then stop making excuses (any of which are unacceptable considering it’s only $39), and buy the book already by going to…
 
http://www.infoage.magneticsponsoringonline.com/letter.html

Not only will you get Free Priority Shipping if you live in the US, but you’ll have a full 12 months to review the course and put it’s secrets to work for you.
 
If you don’t get the results, you don’t pay a dime. It’s that simple.

Until next time…

By Mike Dillard

26 June 2008

“Dear Mike, I want to run a bunch of networking businesses on the NET exclusively, with no human contact whatsoever, in a totally automated fashion so that I have no attachment to what is going on with the business except that I do the set up, and occasional maintenance, and banking. Can you tell me the process for accomplishing that with the goal being my obscene wealth in the shortest possible time?”
 
- Tom
——————————————————————
Ah yes…

That’s sure would be nice wouldn’t it
 
And I’ll admit, I’ve even done some thinking on this subject myself, but here’s the deal…
 
It can be done.
 
But… (Yes, there’s a “but”).
 
It will not last long.
 
A typical downline consists of three types of people:
 
1: Retail customers who love the products and have nothing to do with the business. This makes up 20 to 50% of an average downline.
 
2: The successful upline leaders who pursue their business as a professional in a full time career. This makes up .5 to 1% of any downline, or 1 in every 100 to 200 distributors.
 
3: The downline members who are struggling to develop themselves and achieve success. This group is always the largest and makes up 50 to 80% of any downline.
 
Group 3 is the tricky part, because it’s the largest segment of any downline, yet it’s the most volatile. This is where all of the attrition occurs. With new reps pouring in, and the rest quitting or becoming a member of Groups 1 or 2.
 
If you’re an upline leader, you need these people to stick around as long as possible because they make up such a large portion of your group, and therefore, your check.
 
This can be done in three ways:
 
1: Create an irrationally powerful belief and loyalty in the products so they will continue on as a consumer even if they drop the business. This can only be done with a nutrition product due to the life-changing affects they can have.
 
These effects create the incredible testimonials and stories that manifest that irrational level of belief that “I need to keep taking these products in order to prevent something really bad from happening to my health.”
 
2: Identify and mentor the diamonds in the rough who are destined for a leadership role. (This is only going to be 1 in every 100+ reps).
 
3: Form a personal bond and friendship with the large group of new/struggling reps through constant training and motivation. You must become the leader that your flock will continue to follow even though they’ve been in the business for over a year and have only sponsored 2 people.
 
Playing this role is extremely important to the stability of your downline, and it’s why building a “net only” downline will never work in the long run.
 
The person to person relationship must be there because it’s the glue that keeps people active and involved even when they’re struggling. This doesn’t mean you want to spend all of your time on the phone dealing with your unproductive reps.

You create and foster these relationships through leveraged tools and events like team training calls and email.
 
Without this personal relationship, there is no accountability and it becomes extremely easy to quit because you can’t let a website downline, unlike your sponsor who’s been investing time and energy into you.
 
Can you sponsor people by the thousands automatically on the internet?
 
Absolutely.
 
But just know that they will quit as fast as they joined because no one will know or care if they walk away.

If you want to build a revenue stream online that does not involve human contact, network is not the right industry to do it in.
 
A better option would be Ad Sense, direct response, or affiliate marketing.
 
But if you want to combine the best of both worlds… Internet marketing AND networking, then I can help you because that’s exactly what I’ve personally done over the past few years.
 
I call my method the “Traffic Formula“, and I feel safe saying that this guide changed our industry in many ways.
 
Why? Because it’s the only course of it’s kind that provided distributors with a step-by-step blueprint for building a networking business in the internet age. 
 
Now you can’t automate the team building aspect of a networking business, but you CAN automate the online lead generation, and marketing portion.
 
You can even take advantage of multiple streams of income once you start using this method as well.
 
For example, in Chapter 12 I actually walk you though an entire affiliate campaign I ran that produced $60,318 in less than 72 hours from all of the leads I had who said, “no thanks” to my business opportunity.
 
You get a copy of the conference call I held, and all of the emails that were sent. I even dissect them line-by-line so you can use them for your own business.
 
Anyway, I have to get ready for a meeting I have in about 25 minutes, so I can’t sit here and tell you about the course, but here’s what I can do…
 
You can read all about it at http://www.mlmtraffic.resultmakemoney.com, but don’t buy it there…
 
As you’ll see, the normal price is $997.00.
 
If you REALLY want access to this information, but $997 is just too steep of a price for you right now, here’s your chance…
 
I’ve set up a special link for you that’s going to be active for the next 24 hours.
 
There’s a 60% discount tied to it, which means you’ll save $600. I’ll even throw in free shipping. 
 
No special event… No special occasion… No big publicized sale…
 
If you don’t like the course, send it back for a full refund. No questions asked.
 
This is just an opportunity from me to anyone who really wants to invest in themself.
 
(And I guess it’s just too bad for those people who didn’t bother reading the entire email. If you won’t tell them, I won’t either
 
Special $600 Discount Link (24 Hours Only) –> Click Here http://www.mlmtraffic.resultmakemoney.com
 
If you think this material is a little too advanced for you, start with my basic “Magnetic Sponsoring Course” will teach you how to use my attraction marketing techniques to attract endless new leads and distributors to you.
 
Use this link and I’ll even hook you up with free priority shipping in the US…
 
Free shipping link for Magnetic Sponsoring –>http://www.msponsoring.resultmakemoney.com
 
Best wishes,

By Mike Dillard

25 June 2008

A few years ago I was building a team with a popular juice company that had one single product in their line.

This had become a growing trend after the success of Noni and Sea Silver – two companies that had broken sales records for the industry with single product based lines.

Without doubt, it was a phenomenon that caught everyone’s attention, and sparked much debate among distributors.

Is it better to have just one product, or should you have many to fit all the needs of your potential customers like New Vision, or Herbalife, Isagenix, or Melalueca?
 
For many people, logic dictated that having multiple products was an advantage.

But the numbers said differently, and this juice company became the third in a row to shatter all sales and growth records, despite their minimalist product line.
 
Why?

That’s the point of this letter… It’s not to argue for one model or company over another, but to discover the psychological reasons behind the numbers…

Why did consumers buy more product, more often, when they were presented with fewer choices?

Well last night I started reading a new book called, “YES! 50 Scientifically Proven Ways To Be Persuasive” by Robert Cialdini.

And guess what I found on page30…? Yep, the answer to this massive question.

Here’s an excerpt from the book that demonstrates this phenomenon in two very different studies…

“Behavioral scientist Sheena Iyengar and several colleagues analyzed company-sponsored retirement programs for nearly 800,000 workers, looking at how the participation rates varied as a function of how many fund choices the organization offered.

Sure enough, the researchers found that the more choices that were offered, the less likely the employees were to enroll in the program at all.

For every 10 additional funds the company offered, the participation rate dropped 2%.

By comparison, they found that when only two funds were offered, the rate of participation was roughly 75%. But when fifty-nine funds were offered, the participation dropped below 60%.

In a second study, they set up a display at an upscale super market in which passersby could sample a variety of jams that were all made by a single manufacturer.

Either 6, or 24 flavors were offered at any given time.

The results demonstrated a clear and astonishing difference between the two conditions: Only 3% of those who approached the extensive-choice display actually purchased any jam. Contrast that with the 30% who bought jam when they approached the limited choice display.”

Now there are always exceptions to the rule, when variety plays a positive role, such as Baskin Robins Ice Cream, but in most cases, too many options leads to indecision.

I found that this philosophy had a positive impact in ALL areas of my networking business as well.

Having a single product based line was advantageous in many ways…

It created PERFECT focus and momentum throughout the company because every single distributor, was dealing with the same product.

Think of it as a bandwagon effect.

All of the conference calls, all of the tools, all of the websites, and all of the training were about one single product.

New distributors didn’t join and say, “So which products should I promote”, or “Which tools should I buy?”

Every distributor and every team was on the same page. This laser-like focus produced incredible results.

Having too many options creates fragmentation throughout the distributor force, with various teams using different methods, and tools to promote different products.
 
This creates confusion and doubt for new distributors who can’t help but wonder if there’s a better way being used by another team.

Focus is destroyed.
 
Now when it came to recruiting, we relied on this same behavioral tendency to maximize results there as well.

I’ve always had a saying in this business when it comes to the sponsoring process… “People will only choose from the options you give them”.

It was a technique that was extremely useful when it was time to take an order and fill-out the distributor application.

You NEVER ask a prospect, “So John, how much product would you like to buy for your first initial order?”

That’s sales suicide.
 
You GIVE John 1 to 3 options that he MUST choose from.

For example, let’s say that your company offers three product for 1, 3, or 5 boxes of product, valued at $100 per box.

Well when I was recruiting distributors for this juice company at the time, I would have only offered John the option to get started with 3 boxes or 5.

Starting with 1 box was NOT an option that I’d give him.

If he asked if he could just purchase 1, the answer was no… “John, how do you really expect to start a successful business with 1 single box of product? If you want to be a consumer, that’s fine, but as a business builder you’d be shooting yourself in the foot and I can’t let you do that.“

If he insisted on buying only 1 box, then I’d let him go. I wouldn’t sponsor him.
 
Why?

For several reasons…

1: He wasn’t coachable.
2: He wasn’t really serious about his success to begin with.
3: He was going to attract, and start others in the business the same way he came in…
 
A bunch of people willing to “give it a try” with 1 box of product.

Because I only gave my prospects the option to get started with 3 or 5 boxes of product, that meant that 100% of my distributors started with 3 or 5 boxes, instead of 1 or 2 like most people on other teams.
 
This meant our team was doing 3 to 5 times the volume and having much more success in building a customer base because they actually had product on hand to sell and promote.

Just remember… YOU dictate the terms. Your prospects can only choose from the options YOU give them.

I used this same mentality when writing the “Building On A Budget” course.

I could have included 10 to 15 different methods for producing free traffic online, but I intentionally limited the course to my top 5, most effective methods.

If you give a student too many options to choose from, they’re paralyzed by indecision.

If you give them a short, focused path to follow, they’ll get incredible results, which is exactly what’s happened for those who’ve gone through the material like the people at the bottom of the page here…

Just remember…
 
The fewer the number of options, the more focus…

The more focus, the better the results…
 
Best wishes,

By Shiraz Khan

Before I discovered Magnetic Sponsoring and MLM Traffic Formula, I began my journey to marketing mastery by picking up a famous book by Jay Conrad Levinson.

It’s called “Guerilla Marketing”, and it made me realize what I had been denying to myself through all my struggles in network marketing.

When I went to the bookstore and picked it up off the shelf, I was finally admitting to myself that I knew absolutely nothing about advertising and lead generation.

Was it any wonder I was throwing away all my hard earned money on purchased leads? Or that I was getting used to being chased out of parking lots for placing flyers on windshields?

Levinson shares several secrets in his book on how to effectively market a small business. Most of the concepts he talks about apply to offline advertising techniques that could take months to be effective.

Fortunately, the internet has changed the face of marketing forever. In his book, he argues that you can rarely expect to see results of lead generation for your business in just a few days or weeks.

Not the case anymore…

Now you can see results within minutes using pay-per-click advertising. However, he does make a point that still applies today. There needs to be consistency in your advertising efforts to see the results you’re looking for.

Most people will not buy your product or join your business at first glance. They need to see it repeatedly. Here’s the expectation that Jay Conrad Levinson describes in his book that may open your eyes:

1. The first time a man looks at your ad, he doesn’t see it.

2. The second time, he doesn’t notice it.

3. The third time, he is conscious of its existence.

4. The fourth time, he faintly remembers seeing it.

5. The fifth time, he reads the ad.

6. The sixth time, he turns up his nose at it.

7. The seventh time, he reads through it and says “oh brother!”

8. The eighth time, he says, “here’s that darn ad again!”

9. The ninth time, he wonders if it amounts to anything.

10. The tenth time, he will ask his neighbor if he has tried it.

11. The eleventh time, he wonders how the advertiser makes it pay.

12. The twelfth time, he thinks it must be a good thing.

13. The thirteenth time, he thinks it might be worth something.

14. The fourteenth time, he remembers he wanted such a thing for a long time.

15. The fifteenth time, he is tantalized because he cannot afford it.

16. The sixteenth time, he thinks he will buy it someday.

17. The seventeenth time, he makes a memo of it.

18. The eighteenth time, he swears at his poverty.

19. The nineteenth time, he counts his money carefully.

20. The twentieth time he sees your ad, he decides to buy from you or asks his wife to do so!

My success came when I became consistent in everything I do.

Even if I want to get my prospect to attend a live presentation call that will increase my conversion drastically, I’ll remind them of it routinely.

There’s a reason why marketers offer 7 to 10-day boot camps. It gives value first, and also repeatedly reminds the prospect of the product or business.

Shiraz Khan is a marketing expert in the Home Business industry, with a strong reputation for having an easy-to-learn training approach.

To learn more about his 7-Figure Home Business training, visit www.MeetShiraz.com for a free E-course.

Article Source: http://EzineArticles.com/?expert=Shiraz_Khan
http://EzineArticles.com/?The-Missing-Element-In-Your-Lead-Generation-Efforts&id=863093

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By Jackie Khor

5 June 2008

Double sales in 10 years! Own a business with no employees and run it from home. Be in an industry that does over $29 billion in retail sales annually. Requires no previous experience or skills. An industry where a majority of the sales force is between 35 and 64 years old and 75 percent have a minimum of a college degree. No boss or set hours. Most sales people work less than 30 hours per week!

Sound as if it is too good to be true?

Not according to the statistics from the Direct Sales Association, www.dsa.org.

The viable and legitimate business of direct sales has grown for 25 years consecutively. Most traditional sales are person-to-person, advertised by word of mouth, which has often been thought of as the most effective means of advertising. Just the last few years, Internet technology changes the way we market the business. A lot of money has been made on Network Marketing via the Internet as it takes your business a global exposure in a short period of time. Even more so with Social Networking and Web 2.0, this industry will grow rapdily to another higher level. Direct selling has 99.9 percent of its sales force as independent contractors. Most are called distributors because they distribute the products or services directly to a consumer. Many of them recruit other distributors and receive a commission based on the activities of their new recruits and their new downline recruits. The distinction between traditional sales and direct sales is the residual income obtained from repeat sales of consumable products or services.

Direct sales was born around 1936 but did not really earn respect until 1950. Today, the industry is often called “Network Marketing,” or MLM. The Direct Selling Association refers to it as direct sales. The term multilevel marketing is actually a form of compensation of the Direct Sales.

The industry has evolved over the years from warehousing product for delivery to ordering and recruiting online. Many fast-growing and stable MLM companies are publicly traded and scrutinized by federal agencies, the public and potential distributors.

As in any business or industry, there are the occasional unscrupulous offenders. The failure rate can be high because many businesses fail in the first five years. Many people don’t have financial discipline or know-how to run a business, so they often simply fail because of lack of sales and declining income.

It does not take a lot to start these home-based businesses. Most can be started with less than $500. I call it initiative-based. You have to have the initiative to make it work. And ultimate success depends on your initiative and commitment. Becoming successful requires work and effort, just as in any other business.

The demands for online shopping, unusual products and services, a desire to be more self-sufficient and a desire for more free time motivate thousands of people to try this business. It can be a hobby or a vocation, depending on the entrepreneurial desire of the individual.

The key to success is to make sure you understand the industry, the products or services, the company and your own ability to function as a micro-entrepreneur which requires the ability to market and coach well. Avoiding pitfalls requires research.

Bookstores have books by authors such as Paul Zane Pilzer, Mark Victor Hansen, Robert G. Allen, Stephen Covey and Robert Kiyosaki who extol the virtues of network marketing. The Internet offers an abundance of information about the costs, opportunities and training. Associating with the right individual who has experience, leadership skills and training capabilities can lead to success. But be wary of any get-rich-quick language.

If you are considering starting a home-based business, perhaps part time, contact the Direct Selling Association and explore the opportunities available. This is certainly not for everyone, but if you do your homework and work with a credible company and mentor, you can create a business and income to match your lifestyle.

Free newsletter is available by subscribing to Home Based Business

By Jackie Khor

17 June 2008

Most of us know that the traditional form of Geese flying is in the shape of a ‘V’ with the leader at the point.  When they fly in a ‘V’ formation, they fly as much as 70% faster than any goose would fly alone!  Each ‘row’ of geese is helped along by the breeze that the ones in front of them create as they fly.  How cool is that?  As each goose flaps its wing, it creates an ‘uplift’ for the birds that follows. Also, I learned that the geese alternate the leader position.  What beautiful ways to take care of one another without sacrificing anything of themselves. The third fact shared was that the honking of the geese we hear as they migrate is actually them encouraging each other to continue on. Okay, perhaps that could arguably be considered an opinion, but so what?!  What a glorious thought!

It made me think of how we can emulate the compassionate and wise behaviour of the geese. It also reminded me of something I have always felt and that is being in the company of like-minded people elicits a sense of strength, purpose, and community.

So what can we learn from our fine feathered friends, the geese?

1. The ‘V’ formation adds the whole flock extra flying range.
Lesson:  People who share a sense of community can help each other get where they are going more easily because they are travelling on the trust of one another.

2. When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back to take advantage of the lifting power of the birds in front.
Lesson: If we have as much sense as geese, we stay in formation with those headed where we want to go. We are willing to accept their help and give our help to others because we are travelling on the trust of one another.

3. When the lead goose tires, it drops back into the formation and another goose flies to the point position.
Lesson: It pays to take turns doing the hard tasks. We should respect and protect each other’s unique arrangement of skills, capabilities, talents and resources.

4. The geese flying in formation honk to encourage those up front to keep up with their speed.
Lesson: We need to make sure our honking is encouraging. In teams where there is encouragement, production (result) is much greater. Individual empowerment results from quality honking.

5. When a goose gets sick, two geese drop out of formation and follow it down to help and protect it.
Lesson: If we have as much sense as geese, we will stand by each other in difficult times as well as we are strong.

Watch a short DVD on  

The most productive outcomes occur when each member helps out the other so that their combined efforts will create the best result because no one person had to do it all. This is similar to multi level marketing. When we’re ‘in charge’, share the position, don’t get power hungry, and ask for input from others. When we are not ‘in charge’, offer to help, carry your own weight. In either case, say thanks to others involved. Cheer each other on when the going gets rough. Maybe if we offer encouragement right from the start, it may not even get rough!
 
If a friend ever gets frustrated, feels overwhelmed, and wants to quit, the best thing you can do for them is quality HONK! 

Use these principles over and over again. It will not only lift your mood but help you to develop commitment to peak performance within yourself and within your teams.

 Click here for to watch a short geese presentation:

  http://jackiekhor.weebly.com/lessons-from-geese—useful-in-any-team-building-and-building-a-home-based-business.html

Hope you enjoy.

By Myrna Widlend

23 June 2008

Women are uniquely suited to network marketing. It does not mean men don’t do well in a home business in network markeitng. In fact most of the people who went up tothe hall of fame were men or men with their spouses together doing the business. Read on to find out the distinct advantages most women in network marketing possess.
 
Did you know that women make up about 82% of the network marketing industry? Although that statistic may seem surprising, it actually makes a great deal of sense for two reasons. Most women possess a series of qualities and skills that make them uniquely suited to network marketing, and the flexible nature of network marketing makes it particularly appealing to women.

So what is it about women that make them just so good at network marketing? Well, network marketing is a people and communication business. It’s about relationship building. Generally women tend to have advanced social and people skills. They are able to empathise with others and are good at listening and understanding another’s situation. These abilities help them identify their customers’ needs, and determine whether a prospect is committed to joining their network marketing team.

You’ve probably heard of women’s intuition. It’s that ability to somehow sense the right course of action even when you don’t necessarily have all the facts or information. It can be invaluable in network marketing where you need to determine what a customer is thinking or whether you feel good about a prospective business associate.

Women are also known for their ability to multi-task. Running a busy, successful network marketing business is that little bit easier for skilled multi-taskers who know how to focus on more than one task at a time. When a couple is lost, it’s often the woman in the car who is willing to ask for directions. That’s because women are usually comfortable asking questions and not concerned that this will make them appear inadequate or ignorant. This willingness to learn and explore new ideas allows women in network marketing to continually build their knowledge and expertise so that they become better and better at what they do.

Women make most of the buying decisions in families, especially for consumables. When buying a new product or something that costs a little more, women love to research and find out the facts and what others think first. Personal recommendations sell products. Women share recommendations with each other all the time — the great movie they saw last week, their new stylist who is so good at colour, the new gym they just joined. Network marketing is built around personal recommendations — you must be an evangelist for the products you are selling. If you truly love your products, the women’s network of product recommendations will work its magic for you.

Many women find that network marketing offers them the solution to the common modern dilemma of how to combine raising a family with earning an income and pursuing satisfying work. Network marketing is usually home based and can be pursued part-time with flexible working hours. You are your own boss so you can decide when and for how long you are going to work, and you don’t waste time commuting. A busy Mum can spend time with her children while still earning income in her business. As the children become older and more independent, there is the opportunity to put more time into the network marketing business and to really build wealth and work towards financial freedom.

I rest my case; women are uniquely suited to the exciting world of network marketing. What are you waiting for? Flexibility, a challenging opportunity, prosperity and financial independence are just waiting for you. Why not launch your career in network marketing today?

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